#INMYELEMENT, the Timberland’s latest commercial orchestrated by director Paul Minar, and filmed in New York will hit TV screens from 20th October. It features four characters with different profiles evolving throughout their day. The products are highlighted through each of their passions: crafts, music, gardening and photography, and thus demonstrate their multi-use side. The end of the film shows the four protagonists together in a place away from the hustle and bustle with a view of the famous Big Apple skyline. Day agitation or quiet moments with friends, they are always in their element.