Replay changes the rules of denim by launching Replay Hyperflex, an innovative collection where the stretch denim experience attains smart new heights. Women’s cuts range from five pocket super tight bottom-up in skinny with understated details of biker inspiration to the last with right leg. Men on the other hand, have a choice between a five pocket skinny low waist and slim fit normal size with a slightly tapered leg. The Replay Hyperflex is available now at Replay stores, online and at select retailers. To accompany the launch of Hyperflex, Replay has launched a campaign which involved celebrities from football, dance, fashion and gymnastics, to test the Hyperflex. Supermodel Alessandra Ambrosio for example, will take the scientist blouse to scrutinize how resistant the new collection when it is not subjected to extreme dance and movement of contortions. As for the stars of Barca Neymar Jr., Gerard Pique, Luis Suarez, Andres Iniesta and Ivan Rakitić real acrobats football show all their mastery wearing new jeans Replay Hyperflex. Check out below …