Californian brand ELECTRIC have announced the launch of two new digital watches to its line. With styling inspired by the basic digitals of the late ’70s and early ’80s, ELECTRIC’s time pieces are re-engineered to include modern features such as PU-fused nylon straps, 100m water resistance and custom stainless hardware.

“We realise that the majority of people who wear watches in our sphere of influence are more active than most. We set out to develop a durable, lightweight, accurate and waterproof watch that is easy to use and read. Ultimately, we see these watches as the perfect marriage of timeless style and functional performance. These watches are made to be used by all walks of life, from kids to our parents…some of which actually inspired the design.” – Eric Crane, President & CEO, ELECTRIC

The basic digital, dubbed the ED01, will include time, date, stopwatch, timer, alarm and light. In addition to the features found on the ED01, the digital tide watch, or ED01-T, features a simple tide prediction index and moon phase. Available now at ELECTRIC retailers and online.