Beginning of this year, adidas announced a long-term partnership with musician and creative force Pharrell Williams. Today adidas releases the official logo of the collaboration and its first limited edition pieces. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas Originals Trefoil, two of the iconic three stripes transform into a bold equal sign with the third being the name of ‘Pharrell Williams’. The collection and its products revolve around Pharrell’s idea of equality. When the collection, Pharrell Williams grabbed two pieces of iconic adidas declined styles in three monochromatic bold colors, blue, red and black: the classic Superstar track jacket with contrasting 3-Stripes in Napa leather and the classic Stan Smith shoe. This “Icon’s Pack” limited edition collection is now available at adidas eshop, adidas concept stores such as N°42 Paris and selected retailers worldwide. Expect three more product packages to be released in October, November and December of 2014
adidasadidas OriginalsfootwearPharrell Williamsstyleadidas Originals x Pharrell Williams “Icon’s Pack” Collection
By viacomit, in Style. Monday September 22nd, 2014
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