Soho is home to the modern jazz scene, nightclubs, jazz clubs, street cafes and the birthplace of British rock. In 1952, Fred Perry appeared on the streets of Soho from a long line of British subcultures that quickly adopted the laurel crown as a real badge of honor. For Fall/Winter 2014, Fred Perry is inspired by the vibrancy and color of Soho and created a collection inspired by the neon lights that illuminate the most controversial area of ​​London. This dark collection with fluorescent lines transcribed Fred Perry DNA through the line: polo shirts, sweaters, shoes with deep black color that come alive by strips of neon colors glowing and bringing relief to the entire collection. Collection available in the coming days in Fred Perry stores and online.