On the occasion of Sneakerness Paris, Veja launches its new exclusive model: the Memory. Designed in 2009, it remained at the prototype stage to be improved. Using the latest Veja innovation, the Memory features a LRT sole – Liquid Rubber Technology. It’s the perfect hybrid between a diving shoe, a chukka and a running. Made from a mix of environmentally friendly materials, panels in chrome-free leather, organic cotton canvas or recycled flannel depending on model.. The Veja Memory limited edition will be available in several colors in selected stores such as KITH (New York), Kapok (Hong Kong), UK Style (Moscou), Concrete (Amsterdam) or Duke (Barcelona).