RICOH has announced the Pentax Q-S1, one of the world’s smallest and lightest digital cameras with interchangeable lenses. With a new refined look, Smart Affect mode for creative photo enhancing, and color variations from today’s hottest fashion trends, the Q-S1 is an ideal everyday camera for the style-minded looking for the portability of a compact and added benefits of interchangeable lenses. The PENTAX Q-S1 is the latest addition to the popular PENTAX Q series of compact-sized, interchangeable-lens digital cameras. The camera is equipped with a wide range of features to make photography more enjoyable, including a 12.4 megapixel, back-illuminated CMOS image sensor to deliver high-quality images, high-sensitivity shooting to a top sensitivity of ISO 12800, and a reliable shake-reduction system using a state-of-the-art gyro sensor. It also provides a variety of creative tools, such as bokeh control and Smart Effect to add the desired filters with just a simple turn of a dial. The PENTAX Q-S1 creates more personalized, creative images easily and beautifully. There are 4 standard color combinations and additional 36 body and grip colors taken straight from the runway, such as champagne, khaki green, and charcoal black, and can be ordered through the color to order service. The PENTAX-01 STANDARD PRIME lens color can also be chosen from five different options to make the entire imaging system even more desirable and eye-catching. The Q-S1 will be available at retailers at the end of August 2014.