Diesel presents its new #DenimEye “Insights” campaign. Diesel philosophy and rock n roll heritage is developed through “Insights”, with photography and video from music festivals, concerts and clubnights around Europe. This philosophy, eye and perspective found in this line of sunglasses #DenimEye “Insights”, bringing attention to detail. Unisex styles have been transformed with a full denim frame that means each set is unique in detail down to minute fabric shading variations and made to the highest standards of craftsmanship. Experimentation is at the heart of Diesel’s dynamic approach to reinventing denim and the new chapter of this is #DenimEye.
If one were to translate our inspiration, our “Insights” … they draw on the details of the life of every day: the architecture of Haussmann buildings that have shaped Paris, a fresco by a street artist, chrome mirror of a beautiful old car, splashed paint on a wall, through the torn posters, light letters, passing through a Napoleonic costume or even a golden cart abandoned in a parking lot (discover it in the gallery). And you what are yours “insights”? Share it on social networks by using hashtags: #DENIMEYE and #INSIGHTS.