The Ray-Ban sunglasses stand out this season with new colors and original materials: leather, aluminum, titanium, steel, flash, velvet, denim and camouflage. Original and ultra-comfortable goggles designed for those who want to show what they are made. Ray-Ban has also thought of those who want to highlight their personality and stand out by offering to join The Order of Never Hide. A secret society that no longer wants to be secret. Freedom, eccentricity and transcendence are the watchwords. Ray-Ban challenges users to climb 5 steps to join the Order of Never Hide by increasing the challenges and posting their videos or photos on the website of The Order Never Hide. Ready to go?

Blend like Camo. Show what stuff you’re made of!
Want to get noticed? Then do something crazy: post a photo of yourself wearing the bare minimum. Boredom: your time has come!

Tough as leather. Show your strength.
When the going gets tough, the tough guys get… Post your most daring video or photo ever: see how you stack up against other members of the Order. Let the judgment begin.

Smooth as velvet.
Smoothness is a virtue. A good tongue is a terrible thing to waste… Put it to the test by having a chat with one of our finer looking Order members. The rules are simple: they ask a question and you record an answer as smoothly and coolly as you can. May the best mouths win!

Strong as titanium. Test your endurance.
Stare the unknown in the face and don’t flinch. We’ll show you a variety of videos and you’ll show us how you don’t react. Don’t make a face, don’t blink and certainly don’t cry like a little baby… Only the strong shall survive.

Rugged as denim. Put your ruggedness on display.
How many days is it since your last confession? Put your ruggedness on display and bare your most intimate, brave and inspiring secrets.

Did you pass the five tests? Congratulations! We’re pleased to welcome you to the Order of Never Hide. One of you celebrated members will win a fancy trip for two to London: on 25th October 2014, you’ll take part in the initiation ceremony, where you’ll be celebrated as the first official modern members of the Order. Feel like taking part? You’ve got until 31st August 2014 (the winners will be announced on 10th September). Click here and… may the best entry win!