Reebok is celebrating the 25th anniversary of the legendary basketball PUMP and launch #PumpedSince campaign. Despite the years it has not aged a day and still today, the essential model of all sneakers addict. With #PumpedSince campaign, Reebok invites us to share the first meeting with the Pump and twist codes by combining the shoe to the most significant historical events. The brand takes us back to childhood, to the days when we “pumpit” our shoes, and so connects the old and new generation. French Reebok ambassadors, Casseurs Flowters, Alexis Vastine and Fauve Hautot played the game and we have unveiled their own encounter with the sneaker. In addition, Reebok offers to fans recreate their encounter with PUMP and it thus becomes a highlight of the story. To participate, it’s very simple: choose a photo of you at the time you experienced the Pump, tweet your photo with the hashtag #PumpedSince + the date you saw the PUMP (example: #PumpedSince1998) and wait a few moments, you should receive your free personalized gif.