After the teaser, the South African sneaker boutique Shelflife has unveiled its collaboration with artist Dr. Z on a New Balance 574. This New Balance “City of Gold” 574 draws design inspiration from South Africa’s largest metropolis; the city of Johannesburg; dubbed the “City of Gold” for its large-scale gold trade and wealth. The graphics also make reference to the formidable Parktown Prawn king cricket. Specific to the Johannesburg region, the Parktown Prawn has grown into a cultural icon due to its aggressive nature and the urban legend of indestructibility. Two additional design elements have been worked into the sneaker; with the yellow and grey colourway reflecting the colours of the local train system, as well as a stylized diamond symbol that mimics the graphics of traditional African tribal artworks. uilt with premium detailing and materials, the “City of Gold” 574 features a mix of mesh, nubuck, pigskin suede and reflective 3M heel panels. Further notable features include the yellow speckled sole, prawn graphic lace locks, yellow lace tips and variant branding on the heel. Packaged with two interchangeable velcro options for the “N” logo, a spare pair of black laces, a canvas carry bag and a rubber prawn keying. The New Balance 574 “City of Gold” is set to hit Shelflife on April 17 before hitting additional retailers around the world on April 28.
Dr. ZfootwearNew BalanceNew Balance 574ShelflifeShelflife x Dr.Z x New Balance 574 “City of Gold”
By viacomit, in Style. Wednesday March 26th, 2014
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