For Spring/Summer 2014 both Yohji Yamamoto and adidas turned to Peter Saville, renowned graphic designer and art director, famous for the album artwork he created for legendary bands like Joy Division, New Order and Suede. His hyper-colorful designs form the basis of Y-3‘s Spring/Summer 2014 collection and accompanying communication campaign inspired by digital noise and named “Meaningless Excitement”. The campaign features colorful designs that are representative of the Y-3 Spring/Summer Collection. The campaign is meant to question our fragmented digital lives and how we consume information and indeed fashion in the world today. The Y-3 Spring/Summer 2014 Collection will be available in-store in the upcoming weeks. Also Y-3 has commissioned director Jez Tozer to collaborate with Peter Saville on making a short film (to see below) as part of the campaign, featuring the work done before while revealing Peter ideas on parts and personal motivation behind the project. Entitled “Meaningless Excitement THE MOVIE-In Conversation with Peter Saville,” the interview was filmed on green background, a framework that is both the perfect showcase for “Meaningless Excitement” but also the last “non-space” of the world digitally saturated today.