FENDI celebrates the Spring/Summer 2014 Men’s Collection with a short video called Solstice, inspired by the desertification and sun-scorched feel of the clothes and the accessories. A powerful and abstract film animated through modern and sharp camera angles that reveal a desert-inspired and dreamy landscape, filled with sandy dunes and soft powdery shades. Inside the set, a tireless wanderer, a man stranded in his pursuit of a destination under the ultimate summer solstice. The warm and contrasting light further exalts the impeccable cuts, details and materials of the Collection, zooming in on the signature grainy texture of a Selleria week-end bag; the hand stitched borders of a leather jacket; the high-shine finish of sponged Oxford shoes; the razor-sharp cuts of shirts and suits.
FendistyleFENDI Spring/Summer 2014 “Solstice” Short Film
By viacomit, in Style. Thursday March 13th, 2014
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