Famous Parisian gourmet burgers restaurants, Blend celebrates All Star Game Weekend starting at the end of the week in New Orleans in partnership with adidas. On this occasion, Blend restaurants will be divided into East and West Conference. Each defend it exclusive burger recipe concocted specially for this confrontation. To the West, the Blend Argout team will offer its Grilled Cheeseburger – a hamburger with a mixture of 2 varieties of melting cheddar. To the East, the team Blend Beaumarchais and its Smoked Pastrami Burger – a hambuger made with smoked pastrami by Yves-Marie Le Bourdonnec (the butcher-bohème). Both restaurants will introduce a novelty: Cheesy Fries, French fries covered with a blend of melted cheese. Also from 15 to 22 February, Blend organizes a dunk contest on Instagram to win a jersey signed by Derrick Rose and 2×5 menus to share in each of the restaurants. To participate, post your dunk on Instagram with mentions – #adidasblendasg2014 @adidasFR @blendhamburger .