http://youtu.be/5piuEMo9Ik8

Exclusive, here is the advertising film of LACOSTE “Life is a Beautiful Sport” campaign, directed by Seb Edwards. This LACOSTE brand’s first commercial played by French actor Paul Hamy conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime. This advertising film premiering in France during the Winter Olympics, the campaign will be globally broadcast from March 2014 onwards. It consists of a 30” movie as well as a 60” one, both done for TV and cinema.

Creative agency: BETC
Production: Wanda
Director: Seb Edwards
VFX: MPC
Music: DISCLOSURE - "YOU & ME" ft Eliza Doolittle (Flume Remix)