Perry Ellis releases its Spring 2014 advertising campaign – its fourth under the “Very Perry” brand identity – which unveils a fresh take on the Perry Ellis image and presents an evolved and unexpected collection for next season. The campaign is founded on the belief that men don’t need to be too serious and that style can be cool and unpretentious – always with a sense of fun. Building on this notion, Perry Ellis created vibrantly colored imagery illustrating its man in various confident and playful poses emblematic of its namesake designer. Consistent with the brand’s iconic founder, the campaign breaks with conventions as the images seem to leap out of the frame. Sometimes it’s a hand or a hat, sometimes a shoe but in each image something transcends the border, drawing the viewer in.