It’s in the first shop that the French brand le coq sportif has launched its new concept store: L’Atelier du Coq. Located in the heart of the capital, at 11 rue Montorgueil, the shop turns into a place of creation, a place where the customer becomes actor of its realization and customization of its product through a real flocking workshop. le coq sportif allows each customer to choose the color and graphics he loves, from a wide range of unique designs and apply himself on a sweatshirt or t-shirt, making it exclusive and unique. For the occasion the brand has also asked the artist Tyrsa to make exclusive graphics highlighting the sports in which the brand has shown throughout its history: cycling, tennis and football.