World champion table tennis in 1929 and three times winner of Wimbledon tennis tournament, Frederic John Perry founded his clothing brand in the late 40s, to tennis players, who adopt it immediately. Cult in the sport, the famous polo shirt, recognizable by its laurel crown becomes worn by mods, a strong sign of recognition in the field of music. Values related to avant-garde, independence and authenticity, Fred Perry reaffirms its commitment to music and launched a contest from November 25 to December 31 on Facebook to win a weekend for two into the London Underground. The brand propose to discover through its Facebook page dedicated to the contest, the essential addresses in London that have marked the past 60 years. Each week this page will be moderated by posts reminding the mythical places in the English capital: clubs, recording studios, record stores … in order to discover a unique London, Rock’n roll, Mod, Rude Boy, Punk , Brit Pop, outside the usual itinerary – 430 King’s Road? this is the address of the “Sex” boutique opened in the 70s by Vivienne Westwood and Malcolm McLaren but also the birthplace of the Sex Pistols who spent their first audition, or the 34 Ridgmount Gardens? this is the first London address of Robert Nesta Marley aka Bob Marley in 1972, while his career with the Wailers flies away. Participants should send their contact between November 25 and December 31 to fredperryunderground@lagencemoderne.com and the draw will take place on 6 January 2014. [contest open only for French residents] Fred Perrystyle
