To create its first capsule collection for Diesel, the new artistic director Nicola Formichetti has created a collection in tribute to the DNA of the brand of denim. To achieve this collection, Nicola Formichetti was plunged into 35 years of historical archives of Diesel in Breganze the heart of the Italian house. Results is two lines, one denim and other leather, carefully maded by hand. The capsule collection #DIESELTRIBUTE consists of 45 pieces for men and women and include pieces of ready-to-wear, denim, accessories and underwear. The capsule denim is now available in Diesel stores, and in selection stores around the world and the leather capsule will follow in February 2014. To promote #DIESELTRIBUTE collection, Nicola Formichetti collaborated with renowned British photographer Nick Knight and SHOWstudio team. The campaign was photographed entirely with an iPhone using photos filter like Instagram.