adidas will illuminate the UEFA Champions League with its reflective innovation for shoes, which captures all the spotlight to dazzle defenders ! This is the first time that this reflective technology will be used at this level . The pack ” The Enlightened ” is customizable on miadidas website, where fans can now opt for this material ” reflecting ” on their shoes and laces shine iconic three stripes on the field. Customizations will be available in four models adidas shoes: f50 adizero, Predator, and Nitrocharge 11Pro. The best players in Europe have discovered the reflective technology during the matches of the UEFA Champions League took place on October 22 and 23. adidas has already used the reflective technology for sports shoes in 2012, at the launch of the adizero Smoke colors “Spotlight” for US football.
adidasadidas footballfootwearadidas “The Enlightened” Pack
By viacomit, in Style. Thursday October 24th, 2013
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