The premium casual brand Napapijri, launches a contest on Facebook for this fall entitled “SEARCH PARTY”, giving fans of the brand a unique online experience: a trip to the faraway lands of Iceland. The game rules is to find three bags forgotten during a recent photo shoot for the brand in Iceland. The images of the shooting will be revealed gradually as clues to guide the players closer to the location of the bag. A total of 15 Napapijri “Equator” bag will be offered to the winners of the game at the end of three weeks there will be 15 finalists so. Whoever has the most approached or found the place, wins a trip flight to Reykjavik, Iceland (4 flights in total). The game is divided into 3 missions for 3 weeks. It’s accessible via the Napapijri Facebook page and on the website dedicated to the game