Urbanproof is a clothing line imagined by WTF (Write The Future) agency for B’twin in a way to respond to the many problems that urban cyclists encounter everyday. A collection of jackets, caps and gloves has been conceived to offer an optimal comfort both on bike and walking on the streets. Three artist, who also use their bike everyday, has been asked to illustrate this project with their own readiness the three promises made by the Urban Proof collection : visibility, lightness and cold protection. The Urban Project has gathered Zoer – CSX, Nathalie Nylen and Dan Goldstein, in three different city (Paris, London, San Fransisco), and each one of them illustrate the qualities of the products through three videos which are going to be broadcast during october on the Urbanproof Project website.