Today, the modern frontier is one of limitless potential – a place and a state of mind built on the ideas and inspiration of an extended global community. For more than 140 years, the Levi’s brand has been equipping pioneers with the clothing they need to “Go Forth” and explore the edge of the modern frontier. From 501 jeans to the trucker jacket and western shirt, Levi’s Fall/Winter 2013 collection features iconic clothing reinterpreted through a modern lens for today’s pioneers. Levi’s Fall/Winter 2013 campaign centers on the idea of the modern frontier. The campaign features a deliberate mix of established and up-and-coming creative pioneers in art, film and design – passionate cultural innovators who have worked to make their artistic visions a reality.