Ralph Lauren’s Bring It Back Program has announced the reissue of the famous Polo Bear Sweater. This limited-edition sweater was voted on and selected by Ralph Lauren fans around the world to be the first Ralph Lauren Bring It Back style. This exclusive sweater will be available on September 27 at select Ralph Lauren stores and online.

The original Polo Bear, a collectible Steiff teddy bear wearing a signature Ralph Lauren look, was created as a birthday present for Mr. Lauren from his team in the early years of the Polo Ralph Lauren Company. Mr. Lauren loved the bear so much that he made them available to customers. Over time, the bears became so popular that Mr. Lauren came up with the idea of the Polo Bear sweater, which was put into the Polo line in 1991. Since then, these sweaters, as well as the bears that inspired them, have become some of the most sought-after and collectible items in the brand’s history.