With a cast made ​​up of 13 people, the Dr. Martens # STANDFORSOMETHING campaign features different ages, backgrounds, professions and various personalities. Despite their differences, they all share something: they wear their Dr. Martens with pride and passion, their shoes reflect their values​​. Performed by James Pearson Howes, the campaign features a multitude of personalities: the English rock band THE MINX amount to rapper Rude Kid, through the hairdresser Saph or artist Will WildCat. Photographed in a documentary / reportage style, the campaign shows the heroes of this season in their personal environment. Each character has also provided a selection of Dr. Martens personal photos featuring boots with their feet or with their book / favorite album.

http://youtu.be/pTXmlDzpba8