G-Star RAW has entrusted the realisation of its new campaign to the photographer Rankin. It features Sergio Pizzorno, Kasabian’s guitarist and lyricist, and Keenan Kampa, dancer at the Vaganova Academy. The campaign is about the “Deconstruct to construct” theme and sum up perfectly the brand philosophy, which has always claimed to work on the tradition of exploration and innovation of denim.
campaignG-Star RAWKeenan KampaRankinSergio Pizzornostyle