This season adidas Originals celebrates the creativity that is born from the meeting of cultures and embodies the spirit of the times by launching “Unite all Originals”. With this new opus, adidas Originals orchestrated the meeting of two icons of the music on one side the legends of hip-hop, Run DMC, and the other side, superstar DJs, A-Trak and created an artistic performance and creative, unique and exclusive. This meeting is an opportunity for these icons to confront their creativity to create a contemporary hymn. We invite you to experience the interactive video: you can interact with voice commands to trigger special effects and animations.
adidas Originals “Unite All Originals” Interactive Campaign
By viacomit, in Advertising. Wednesday August 7th, 2013
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