Japanese brand Buddy was one of the highlights of our visit to the latest edition of Capsule tradeshow a few weeks ago. This young brand is dedicated to providing their customers with satisfaction and happiness, following their own concept called ‘make happy’. To achieve this goal, they make a point of using carefully selected materials (thick velour suede, natural rubber, cow leather etc.) to create comfortable shoes that are produced ethically in Japan. Their shoes’ look and feel is incredibly cheerful, as well as both up-to-date and timeless. Buddy shoes are available in their online store and select retailers like colette and Hypebeast.