Since its invention in 1873, the Levi’s 501 conducts a separate existence, rising to the status of an icon of culture and style and much acclaimed worldwide. Authentic blue jeans became a fashion accessory more worn. To celebrate the 140th anniversary of the 501 jeans, Levi’s has just published the book “501 Interpretations” in limited edition, which includes a selection of unique styles, 501 pictures from around the world, selected for publication. This book will be available from 1 August in Levi’s stores worldwide as well as on their eshop, priced at € 50.