To celebrate its 80th birthday, LACOSTE has given Peter Saville free rein to play with its iconic L.12.12 polo shirt for the brand’s “Holiday Collector series”. With his humour, intelligence and creativity, Saville succeeded in his mission to twist the cult classic polo and turn it into a contemporary collectable. Rather than changing the polo shirt’s shape or color, he decided to playfully experiment with the crocodile. Saville kept the garment’s classic white and the original green of its logo, but pushed the crocodile to its limits by turning it into a doodle, blur, or simple line. Two collections will be available : the Holiday Collector series N° 8 collection : a polo shirt for men and a polo shirt for women. Both in white with eight choices of “crazy crocodiles” and the Limited Edition, a truly limited edition as it is comprised of only 80 for women and 80 for men, all sporting a different and completely unique logo. Each piece has a certificate of authenticity signed and numbered by Peter Saville. Available in LACOSTE shops and eshop at the price of €120 and the limited edition will be available in major brand shops around the world as the Champs Elysees, 5th Avenue … at a price of € 420. It goes without saying that there won’t be enough for everybody.
LacostePeter Savillepolo shirtLACOSTE Holiday Collector n°8 by Peter Saville
By viacomit, in Style. Tuesday July 2nd, 2013
>