Today I want to introduce a new Parisian brand called “Boys don’t Cry,” a ready to wear designer for men. Boys don’t cry arose from the desire to offer an alternative and give a new vision of menswear. Their first collection consists of t-shirts and printed tank tops, key pieces of the man’s wardrobe. The shapes have been renewed for more comfort and modernity. The designer draw her inspiration from a series of photographs of urban wasteland which she made in different cities around the world. The photos were reworked to give them an identity, combining structuralist patterns and random shapes of beautiful deep colors. The clothes are printed with digital printing technique that allows bigger printing surface, softer touch and excellent performance over time. All their clothes are manufactured in France in Paris. Regarding materials, they are selected exclusively in Europe, and they only choose natural materials such as modal, cotton or viscose. Over the seasons the brand intends to develop and will propose pants, shirts or knitwear. Feel free to follow their Facebook page and visit their website (including the online store where you can buy their clothes).

Photos: Quentin Caffier
Model: Guillaume Varki