On the occasion of the 66th edition of the Cannes Film Festival, the Parisian brand FrenchTrotters collaborated with Cahiers du Cinema and made an exclusive bag. It will be offered to FrenchTrotters customers during the festival and offered at Cannes with the May issue of Cahiers du Cinema. A shop window “FrenchTrotters fait son cinéma” has also been created for the occasion, in FrenchTrotters Parisian boutiques.