The London brand AllSaints has just launched its own fully-operational film unit, with the intention of delivering multiple exclusives projects and will be intended to convey the spirit of the brand and promote a new generation of filmmakers. The first film is called New Music City and highlights the new music scene in Nashville, with the rock band, Kings of Leon and their independent label Serpents and Snakes. The film also includes footage from the AllSaints/Serpents and Snakes stage at SXSW 2013.