The famous French adult magazine created in the 60s that had the slogan, “The magazine of modern man,” Lui will come back on newsstands September 5 with Frederic Beigbeder as editor. This new edition of the magazine will have little to do with the old editorial. There will always be girls on the cover, but will not be present in the center pages. As against this, it may find the writings of big writers and photo series by world best photographers. We are eager to hold it in the hands.