As an official partner of the Tour de France, le coq sportif celebrates the 100th edition of the Tour through a series of exhibitions. The brand has given carte blanche to five contemporary artists who bring a new vision on cycling. All bike enthusiasts and the Tour de France, they offer an alternative to traditional images through artistic and offbeat approach, combining pedagogy and humor. You can find in this exhiition the artist Marco Zamora, Simon Peplow, Tom Redfern, Andy Arthur and Tim Kölln. Exhibition until August 31, 2013 at the flagship le coq sportif, 1 rue Montmartre, 75002 Paris.