For the release of the Jordan 5 Grape, the Parisian graphic designer and typographer Alexis Taieb aka Tyrsa realized a illustration based on the quote of Michael Jordan “I’ve never lost a game I just ran out of time”. The directors Axel Morin and Julien Capelle made a short film showing Tyrsa in the street of Paris and in his office realizing the illustration step by step, from sketches to the final visual, all with an excusive sound made by Parisian DJ Supa.