Lapo Elkann, the gentleman Designer elected by Vanity Fair most stylish man in the world, is launching a new eyewear line “ULTRA” via his label Italia Independent in collaboration with the French-Brazilian brand shoes, PRAIAZ . Innovative and surprising in the image of their creator, ULTRA glasses are made from the same material (EVA) as PRAIAZ. Ultra sunglasses are lightweight, unbreakable and totally waterproof, they float in the water.