To celebrate the opening it the No42 concept store by adidas more officially (which we already wrote about here), the brand presented an exclusive photography exhibition, curated in collaboration with Purple Magazine. The event was attended by Purple Magazine founder Olivier Zahm, and was a great opportunity to discover the store’s selection in greater detail. Parisian DJ and former Putafranges member Cécile Togni also provided musical entertainment during the evening.

No 42 Paris, 42 rue Sévigné – 75003 Paris