Peugeot launches into operation seduction with the launch of its 208 XY while dressed as purple to bring a touch of gaiety on our roads. Presented at the showroom of the brand on the Champs Elysées, the small city car in the dress Purple Night will also make beautiful around the world, immersing guests in the universe urban Rio, NY or Sanghai with facilities seeking every time to live eXperYences unique and interactive consumers. This cocoon of refinement seems primarily to meet the expectations of the targeted women: “From the beginning, we had the vision of color, Purple Night, which punctuates the body and interior of 208 XY. Exclusive, it perfectly symbolizes the refinement of this car. “Anna Costamagna style. But men can rest assured, the beautiful will also be seduced by its luxurious finishes and Prince being like everyone knows an icon male who could resist his little “Kiss”.