adidas has opened its unique concept store in the heart of Paris. Located at 42 rue de Sevigne in the Marais district, No42 is positioned as reference in the field of fashion and luxury sportswear. No42 continues to develop and explore a unique global adidas brand concept, established by long standing counterparts No74 Berlin and No6 London, reinterpreting not only the form and function of retail stores, but also their content and relationship to the community around it. No42 is becoming a must in the capital, at the intersection of fashion and Parisian culture, combining retail space, exhibition and events. No42 will result in various exhibitions and events in collaboration with French and international partners will make the space a point of sale but also witnessed a cultural dialogue on the Parisian scene. You will discover a selection of exclusive adidas Spring/Summer 2013 footwear, apparel and accessories, with different lines including adidas Originals, ObyO, Y-3, Adidas SLVR, adidas Originals x Opening Ceremony, as well as collections of Stella McCartney and Jeremy Scott for adidas.

Photos: ©Viacomit