To celebrate its 50 years, Ben Sherman tribute to the evolution of the British men’s fashion and musical trends over the past half century through an exclusive book titled: 50 Years of British Style Culture. Written by Josh Sims, author of Icons of Men’s Style and contributor to titles such as The Times, Esquire and The Independent, the book traces British menswear from the first real movements that saw the youth taking their lead not from their fathers, but from other cultural cues. Tracing these movements from the mid 1950s starting with the Teds, 50 Years of British Style Culture explores the journey through five decades of fashion, music, politics and more, whilst also giving a rare glimpse into the history of an iconic British brand, and Ben Sherman himself. With a foreword written by Mark Maidment, Ben Sherman’s Creative Director of 10 years, the book contains archival imagery and a unique insight into the movements that shaped a nation’s youth. From the original stylistic references, to their evolution and eventual decline, what spurred these movements on and how they came to be superseded is detailed through eight chapters. The book is available at all shops and on the Ben Sherman website .