The American jazz scene of the 60s was very innovative in terms of style and new sounds, this period is profoundly influenced both the fashion and music. The Ben Sherman‘s Spring 2013 campaign is inspired by this period and honors its own “shop boys” looks to staggered and “So British”, using as a backdrop, some studio recordings from London’s most iconic this big time. The lookook was done in collaboration with The Rig Out ​​magazine and photographed by Antony Crook.