After Roberto Cavalli in 2008, Nathalie Rykiel in 2009, Karl Lagerfeld in 2010 et Jean-Paul Gaultier in 2012, Marc Jacobs is the Artistic Director of Coca-Cola light (Diet Coke) this year.

“I feel very privileged and honored to be named artistic director of Coca-Cola Light in 2013 and have the opportunity to bring my personal touch to this campaign celebrating the 30th anniversary of the brand. Coca-Cola Light is an international icon … and I love the icons! “said Marc Jacobs.

American designer task will be to designing the new cans and bottles of Coca-Cola Light, which will pay tribute to the emancipation of women through the years 80, 90 and 2000, all with a touch of fantasy. To celebrate this new partnership, Coca Cola has created a video featuring the creator of 49 years, entitled “Photo Booth Break”. The teaser reveals a shirtless Marc Jacobs tribute to the iconic “Diet Coke Man” campaigns of the 90s, with humor and playfulness. Collection of bottles and cans Coca-Cola Light designed by Marc Jacobs will be available across Europe from March 2013.

http://youtu.be/tBE8pa_PhdE