Yohji Yamamoto and adidas have celebrated 10 years of Y-3 at the Men’s Fashion Week in Paris last January 19, 2013. On this occasion Y-3 has announced the launch of its first fragrance for men Black Label.

“Ten years ago, we imagined with adidas, something totally new that has completely changed the future. “Said Mr Yamamoto. “My wish has always been to make the sport chic and elegant. adidas has always been a source of inspiration for me personally and continues to enrich my creative sense. ‘

The fragrance delivers a sparkling male accord cardamom and elemi associated with a modern twist of tagetes. The heart of the fragrance reveals an elegant blend of Virginia cedar and lavender supported by the sensual warmth of black pepper. Notes of patchouli release a captivating power, there are also notes of vetiver and tonka bean that gives this fragrance its unique character.

“The design of a perfume is very different from that of a garment. This involves a lot more people and ideas. But the goal in both cases is to seduce the senses. “Yohji Yamamoto, Artistic Director of Y-3.

Black Label fragrance is presented in a 75ml bottle and dice available now in stores and Y-3 online store.