Patrick Van Heurck launched in 1989 the brand Bellerose. First sportswear shirt, named with the name of a small American town and this is the beginning of a real “success story”. Assumed nonchalance, blameless materials, reworked and waste to give an aspect “already worn” then gives Bellerose acclaim: the “myself with a touch.”An inspiration “casual chic” guided by authenticity, that Bellerose DNA . For its Spring 2013 men’s collection, Bellerose revisits the “old school, army references and workwear for a casual and unique style.