In 2013, we celebrate 10 years of collaboration between the three stripes and Mr. Yohji Yamamoto. The campaign adidas Y-3 Spring/Summer 2013, directed by photographer and art director Pierre Debusschere, makes us travel between Germany and Japan. Mark and contrast between the technology and the sporty adidas style aesthetics of Yohji Yamamoto. Photographs of Pierre Debusschere intentionally blurred and distorted give the feeling of power, speed and elegance, a tribute to the colors and graphic lines of the collection. The film of the communication campaign Spring / Summer 2013 is an evolution of the study of movement, distortion and transformation. The user can manipulate sound and image through an interactive interface on the Y-3 website, you can create your own video and share it. In addition, Y-3 has accredited Tim Hecker, to create an original piece that mixes themes, rhythms, sounds and visual effects film the campaign.
adidasadidas Y-3campaignPierre DebusschereSpring/Summer 2013styleNous utilisons des cookies pour vous garantir la meilleure expérience sur notre site web. Si vous continuez à utiliser ce site, nous supposerons que vous en êtes satisfait.Ok