To celebrate their 60th Anniversary, legendary London brand Fred Perry asked 60 artists, designers, musicians, sports people, magazines, shops, brands, … to personalise their iconic polo. All shirts will be displayed online in the 60 Year gallery at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation. Discover the entire collection at the Fred Perry 60 Years Gallery website .