Since 2009, Lacoste LABB the cell innovation of the brand crocodile, headed by Christophe Pillet, Lacoste design Director, offers annually objects from collaborations between LACOSTE and partners. In 2013, Lacoste LAB via Lacoste L!VE offers us new objects in the field of sport such as a maple and aluminum skateboard by Artprint, petanque balls by Obut, a volleyball, football and rugby balls by Duarig, a carbon Jet helmet by GPA Design, two snowboards by Solomon, a ski helmet by GPA Design and goggles by Dragon Alliance.

“Unexpected and relaxed, Lacoste LAB for Lacoste L!VE embodies the ideal combination of technological prowess of the brand and the most modern urban codes,” explains Christophe Pillet, Lacoste Design Director. “Avant-garde and graphic, each of these objects expresses a colorful state of mind. They guide us in exploring the cities and can feel their heartbeat. “

These objects were presented during the Fashion Week Spring/Summer 2013 New York in September 2012. The famous Parisian boutique colette will offer a preview of the global objects Lacoste LAB for Lacoste L!VE sale from 7 January 2013, they will then be available in some Lacoste L!VE shops from March 2013.