This is not simply a sponsored article, this is an invitation to an important question: who would one day want to be simply normal? Normality is reassuring and prevents us from taking risks. But ultimately it is very close to “fade” and it is hard for decades without a touch of madness. Mini also invited to break the conventions and add a bit of a mess in the lives tidy with this spot or last born is staged in postures creative and artistic projects or habit “NOT NORMAL” in the spotlight . Made to celebrate the 50th anniversary of the brand, or spot reminder that the majority of manufacturers have chosen to meet the expectations of consumers, Mini always been among the brands that go beyond and offers vehicles against current trends. And invite all lovers of the brand to continue this trend through their use of the English small bomb. Directed by Ralf Schmerberg, photographer and cameraman Damien BLINKK Frank Griebe this institutional film shows you can have a half centuries and yet still full of ideas under the hood.