H&M collaborates with East London store and fixed gear specialists Brick Lane Bikes (BLB) for a men’s collection inspired by the urban cycling scene. This “H&M for Brick Lane Bikes” line includes eleven pieces made ​​with sustainable materials such as organic cotton, recycled cotton and recycled polyester, as part of H&M’s Conscious work. Watch the video that presents this collaboration with Feya Buchwald – BLB founder, Chris Christodolo – BLB designer and Petter Klusell – H&M designer. This collection will be launched on 7th March 2013 in H&M stores worldwide, as well as online.